Victoria Beckham’s Fashion Brand, Losses and Success

English singer and socialite Victoria Beckham attends a gala for the Tmall 11.11 Global Shopping Festival 2016 in Shenzhen city, south China’s Guangdong province, 10 November 2016.

With 29 million followers, she is one of the most popular fashion celebrities on Instagram. Victoria Beckham is a fashionista with a brand and is worth more than $400 million.

Raised in Goffs Oaks, Hertfordshire, she grew up in a family of wealth and privilege and was often embarrassed by being dropped off to school in her parents Rolls Royce.

As a member of the popular girl band Spice Girls, from 1994 – 2000 she brought hits like ‘Girl Power’ to the homes of women and men all around the world. Styled with fashion forward trends, a transition to fashion was inevitable.  

After being engaged to David Beckham, one of the hottest soccer players of all time, she partnered with Rock and Republic to design high-end jeans.  She made guest appearances at London Fashion Week, Milan Fashion Week, was an ambassador for Dolce and Gabbana, and acted as an editor for the 2006 March issue of Harpers Bazaar. After completing multiple collaborations, Beckham soon launched her own label in 2008 in a very low-key manner. By 2011, she emerged as a New York “IT” brand.

Although her brand is in more than 400 stores worldwide, Beckham’s brand has financial pressures of turning a profit. Like most businesses where annual profits, performance, and company expectations take a hit, Beckham has been criticized for turning her brand into a Vanity Project. Her company has not turned a profit since 2008, according to businessoffashion.com. However, her trajectory is seeing a positive outlook with the expansion of Beckham beauty, which will sell eye makeup, lip kits, and more.

As an author of two books, Beckham, has learned the art of diversifying her portfolio. She is also a fashion icon and inspiration to millions of women and girls.

As with all business, there are benefits and losses. Learn from her. Grow from her lessons.

We wish her much success.

XOXO

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